The challenge
A new SaaS for Florida attorneys needed both a marketing site and a working application with Stripe billing. Budget was solo-founder lean, timeline was tight, and the target customer (lawyers) is famously hard to convince with anything that looks like a tech-startup landing page.
The approach
Marketing landing page emphasizing the practitioner credentials (Florida-licensed, FL-focused) over startup-y feature copy. Direct Stripe checkout at $49.99/mo — no friction, no demo-request gating. PHP/MySQL backend for the actual app. Built and deployed in one motion.
The result
Live at counselproflorida.com with paid Stripe billing on day 14. Currently in early subscriber acquisition. The conservative-looking design (vs typical SaaS bright-gradient builds) consistently outperforms in attorney conversion testing.
B2B vertical SaaS doesn't need to look like Linear or Notion. It needs to look like the buyer's mental model of "a serious tool for serious people in my industry." For attorneys, that's conservative typography and credentialed copy.
Stack + timeline
- Stack: PHP · MySQL · Stripe · custom HTML/CSS · shared hosting
- Timeline: ~3 weeks (marketing + app)
- Live: counselproflorida.com
Want something like CounselPro Florida?
I do this every week. Quote in 24 hours, build in 7–21 days depending on scope, flat pricing.