The Blog · 10 posts

Honest writing about landing pages and small-business websites.

No fluff. No "10 tips" listicles ripped from ChatGPT. Just the things I've learned shipping landing pages every week for Miami small businesses.

Pricing

How much does a landing page actually cost in Miami in 2026?

Real numbers from $25 Fiverr to $25,000 agency quotes — and where the sweet spot for a small business actually sits. With three Miami case studies and a no-nonsense pricing table.

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Leads

5 reasons your website isn't getting leads (and how to fix them this weekend)

You bought a website. You're getting traffic. Nobody's calling. Here's the diagnostic I run on every new client — and you can run it yourself in 30 minutes.

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vs

Wix vs Squarespace vs custom-built — which one should a Miami business actually pick?

I've migrated clients off all three platforms. Here's the honest breakdown of what each one is good for, what they're terrible at, and which one you should actually pick.

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7 days

How long does it actually take to build a landing page?

"It depends" is a lazy answer. Here's the real timeline — broken down by hour — for a landing page that converts. Plus why the agencies that quote 8 weeks are bleeding you on purpose.

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Trades

7 mistakes I see on every Miami plumber, HVAC and electrician website

I've audited 40+ trades websites across South Florida. The same seven mistakes show up every time — and they're costing each business about $4k–$12k in lost jobs a month.

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Solo

Solo designer vs agency — what you actually get for your money

I used to work agency-side. Now I run solo. Here's exactly what the markup pays for, when an agency is worth it, and when a single competent designer is the better call.

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Mobile

Why mobile-first matters more in Miami than anywhere else (with data)

78% of small-business website traffic in Miami comes from a phone. If your site was designed on a laptop and tested on a laptop, you're losing more than half your leads. Here's the fix.

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Words

How to write a homepage headline that doesn't put visitors to sleep

"Welcome to our website" is a death sentence. Here are 6 headline formulas that have moved the conversion needle on real client sites — with before/after examples.

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Realty

A modern website for a Miami real-estate agent in 2026 — what it actually needs

Forget the Zillow widgets and stock-photo carousels. Here's what a Miami agent's website needs in 2026 to win listings — and what to delete from the one you already have.

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Checklist

The 22-point checklist for hiring a landing-page designer (without getting burned)

Most people hiring a designer don't know what to look for. This is the exact list I'd hand a friend before they signed a contract — covering portfolio, contract, timeline, code quality, and red flags.

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